On May 24, Narva hosted a spectacular fashion event — Ida Mood 2025, dedicated to sustainable fashion and clothing recycling. The event featured a packed program: lectures by fashion experts in Russian and Estonian, a SWAP Party where guests could purchase vintage clothing, and a fashion show by local brands. Estonian brands Anu Sirkas, Marat, and Siret Ott showcased their collections. The Narva-based brand Red Island, in collaboration with Gallery House, also delighted the audience, while the Ida Mood team presented both solo and collaborative works with “Uuskasutuskeskus”.
The event attracted numerous fashion enthusiasts. Photographer Anastassia Volkova captured the most stylish looks of Ida Mood guests, and we’ve selected the ten most vibrant among them.

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